The Character Of A Corporation
The Character Of A Corporation
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Summary
Introducing a new way of thinking about corporate culture. The authors have identified four distinct types of corporate culture, Networked, Mercenary, Fragmented and Communal, and provide advice on how to change the culture of their corporation. The ethical issues of manipulating the ways in which people relate to one another are also addressed.
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The Character Of A Corporation by Gareth Jones
Coca-Cola, Disney, Nike and Hewlett Packard all have it: a positive corporate culture that powerfully affects their bottom line. Yet despite its ability to make or break a business, corporate culture remains the most underutilized resource in business today. Internationally renowned academics and consultants Rob Goffee and Gareth Jones draw on fifteen years of research with high-profile companies such as Unilever, Polygram, Heineken and Johnson & Johnson. They successfully define the notoriously amorphous concept of culture and distil it into a diagnostic test that managers can use to assess which of four basic cultural forms prevail within their department, team or organisation. The Character of a Corporation reveals: How the ways in which members of an organisation relate to one another affects the company's overall performance - as well as the individual's quality of life. Why most organisations are characterized by several cultures at once - and how to find the kind of culture that suits you best. What to do if you want of need to change your organisation from one culture to another. How to position your culture for greater competitive advantage. Offering substantive analysis, vivid examples and pragmatic solutions, The Character of a Corporation explores how a company's 'character' can make the difference between short-term burnout and sustainable long-term edge.
A do-it-yourself kit to understanding corporate culture.. A must read! * Richard Greenhalgh *
Gareth Jones is the BT Professor of Organizational Development at Henley Management College and visiting Professor of Organizational Behaviour at INSEAD. He is the author of books and articles dealing with organizational change, gender at work and organizational culture. He is, with Rob Goffee, a founding partner of Creative Management Associates and works with a number of organizations who see creativity as a source of competitive advantage.
| SKU | Unavailable |
| ISBN 13 | 9781861976390 |
| ISBN 10 | 1861976399 |
| Title | The Character Of A Corporation |
| Author | Gareth Jones |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Profile Books Ltd |
| Year published | 2003-12-04 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |