Chez Nous Student Activities Manual by Virginie Cassidy

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Chez Nous Student Activities Manual by Virginie Cassidy

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Chez Nous Student Activities Manual by Virginie Cassidy

The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

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SKU Unavailable
ISBN 13 9780205686810
ISBN 10 0205686818
Title Chez Nous Student Activities Manual
Author Virginie Cassidy
Condition Unavailable
Binding Type Paperback
Publisher Prentice Hall
Year published 2009-03-01
Number of pages 360
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.