Consumer Behavior, Global Edition
Consumer Behavior, Global Edition
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Consumer Behavior, Global Edition by Leon G Schiffman
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.| SKU | Unavailable |
| ISBN 13 | 9781292269245 |
| ISBN 10 | 1292269243 |
| Title | Consumer Behavior, Global Edition |
| Author | Leon G Schiffman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2019-01-09 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |