Consumer Behaviour A European Outlook by Leon G Schiffman

Consumer Behaviour A European Outlook by Leon G Schiffman

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.

Leon G. Schiffman is J. Donald Kennedy Chair in E-Commerce at the Peter J. Tobin College of Business at St. John's University, New York City, USA.

Leslie Lazar Kanuk is Emeritus Professor of Marketing at the City University of New York Graduate School, USA.

H©vard Hansen is Professor of Marketing at the UiS Business School, University of Stavanger, Norway.

 

SKU	Unavailable
ISBN 13	9780273736950
ISBN 10	0273736957
Title	Consumer Behaviour A European Outlook
Author	Leon G Schiffman
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2011-10-14
Number of pages	480
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable