Consumer Behaviour by Roger D Blackwell

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Consumer Behaviour by Roger D Blackwell

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Summary

Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty. This book offers a business approach, designed to help students apply consumer behavior principles to their studies in business and marketing.

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Consumer Behaviour by Roger D Blackwell

CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

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SKU Unavailable
ISBN 13 9780324378320
ISBN 10 0324378327
Title Consumer Behaviour
Author Roger D Blackwell
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 2006-07-01
Number of pages 816
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable