Consumer Psychology for Marketing by Gordon Foxall

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Consumer Psychology for Marketing by Gordon Foxall

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Summary

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

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Consumer Psychology for Marketing by Gordon Foxall

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

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Tables Figures Preface 1Consumer-Oriented Marketing 2. Consumer Choice 3. Perceptual Processes 4. Cognitive and Behavioural Learning 5. Attitudes, Intentions and Behaviour 6. Motivation and Lifestyle 7. Personality and Cognitive Style 8. Consumers in Context 9. Consumers in Society
Gordon Foxall is a Professor of Consumer Research at the Department of Commerce, University of Birmingham and Director of the Consumer Research Unit at the Birmingham Business School. Florida State University, College of Business
SKU Unavailable
ISBN 13 9781861523716
ISBN 10 1861523718
Title Consumer Psychology for Marketing
Author Gordon Foxall
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning EMEA
Year published 1998-06-25
Number of pages 260
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.