Contemporary Strategy Analysis by Robert M Grant

Contemporary Strategy Analysis by Robert M Grant

This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. The text introduces students to the fundamental concepts and principles of strategy. It reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations. Now in its fifth edition, the text has been thoroughly revised and updated:Features additional material on the strategic planning processes within companies. Reflects recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company. Includes revisions to the section on knowledge management to reflect the maturing of this field. Provides a more integrated view of corporate scope, and the organization and management of the multi-business firm. Reconsiders the shareholder value model, and has more coverage of values and corporate social responsibility. Additional support is available at www .blackwellpublishing.com/grant. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategyHis Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs. George Yip, London Business School The new edition of Grant's extraordinarily well-written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up-to-date. The book also contains revisions of core materials for even greater clarity. Students rave about this book. Constance Helfat, Tuck School of Business at Dartmouth By skillfully weaving scholarly ideas with modern-day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking. Ari Ginsberg, New York University, Stern School of Business

SKU	Unavailable
ISBN 13	9781405119993
ISBN 10	1405119993
Title	Contemporary Strategy Analysis
Author	Robert M Grant
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	2004-12-01
Number of pages	560
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable