Copywriting, Second edition
Copywriting, Second edition
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Copywriting, Second edition by Mark Shaw
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.| SKU | Unavailable |
| ISBN 13 | 9781780670003 |
| ISBN 10 | 1780670001 |
| Title | Copywriting, Second edition |
| Author | Mark Shaw |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Laurence King Publishing |
| Year published | 2012-10-18 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |