Cormac Macart by Robert E Howard

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Cormac Macart by Robert E Howard

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Cormac Macart by Robert E Howard

Rewrites the rules of commerce by pursuing outcomes rather than products; the seventh book in the Management on the Cutting Edge series comes from a definitive source--the MIT Sloan Management Review.

Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the means (their products and services), they adopt innovative revenue models to pursue ends (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

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SKU Unavailable
ISBN 13 9780671876517
ISBN 10 0671876511
Title Cormac Macart
Author Robert E Howard
Condition Unavailable
Binding Type Paperback
Publisher Baen Books
Year published 1995-02-01
Number of pages 209
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.