Corporate Communications by Joep Cornelissen
Discusses issues in managing and organizing corporate communications. This book provides insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and, the ways in which it can be managed and organized in companies and agencies alike.
Cornelissen, Joep P.: - Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
| SKU | Unavailable |
| ISBN 13 | 9780761944362 |
| ISBN 10 | 0761944362 |
| Title | Corporate Communications |
| Author | Joep Cornelissen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2004-12-07 |
| Number of pages | 216 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |