Creating Superfans
Creating Superfans
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Summary
An expert in customer experience shows every company and brand how to bring customers from apathy to advocacy in five simple steps.
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Creating Superfans by Brittany Hodak
Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand. You'll learn how to: - Define, understand, and share your own unique brand story - Better capture, understand, and utilize customer feedback - Connect your brand's story to your individual customers' stories - Make exceeding customer expectations business-as-usual - Regularly earn and capitalize on customer referrals You'll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you're launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.
Brittany Hodak is an award-winning entrepreneur and speaker who has delivered keynotes across the world to organizations including American Express and the United Nations. Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Katy Perry, Dolly Parton, and more under her eight-year leadership. brittanyhodak.com
| SKU | Unavailable |
| ISBN 13 | 9781774580783 |
| ISBN 10 | 1774580780 |
| Title | Creating Superfans |
| Author | Brittany Hodak |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Page Two Books, Inc. |
| Year published | 2023-02-13 |
| Number of pages | 296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |