Creative Advertising:Ideas and Techniques from the World's Best C
Creative Advertising:Ideas and Techniques from the World's Best C
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Summary
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
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Creative Advertising:Ideas and Techniques from the World's Best C by Mario Pricken
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
Pricken, Mario: - Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.
| SKU | Unavailable |
| ISBN 13 | 9780500284766 |
| ISBN 10 | 0500284768 |
| Title | Creative Advertising:Ideas and Techniques from the World's Best C |
| Author | Mario Pricken |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2004-03-25 |
| Number of pages | 264 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |