The Creative Nudge
The Creative Nudge
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Summary
Creative thinking is something everyone can do
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The Creative Nudge by Kevin Chesters
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.
Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
| SKU | Unavailable |
| ISBN 13 | 9781786279002 |
| ISBN 10 | 1786279002 |
| Title | The Creative Nudge |
| Author | Kevin Chesters |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Quercus Publishing |
| Year published | 2021-08-05 |
| Number of pages | 128 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |