Deciphering Advertising, Art and Architecture
Deciphering Advertising, Art and Architecture
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Summary
This fascinating account looks at the increasingly sophisticated methods used - not just in advertising campaigns but also in art and architecture - to sell products to a smarter and ever more cynical public.
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Deciphering Advertising, Art and Architecture by Graham Cairns
This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.
Graham Cairns is the head of architecture and interior design at the Writtle School of Design in Essex, England, and the author of the Spanish language book The Architect Behind the Camera. He has worked in architectural studios in London and Hong Kong and has run a performing arts group called Hybrid Artworks.
| SKU | Unavailable |
| ISBN 13 | 9781907471155 |
| ISBN 10 | 1907471154 |
| Title | Deciphering Advertising, Art and Architecture |
| Author | Graham Cairns |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Libri Publishing |
| Year published | 2010-12-30 |
| Number of pages | 152 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |