Design Management
Design Management
Regular price
Checking stock...
Regular price
Checking stock...
Proud to be B-Corp
Our business meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. In short, we care about people and the planet.
The feel-good place to buy books
- Free delivery in Ireland
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- Proud to be a B Corp – A Business for good
- Buy-back with Ziffit
Design Management by Brigitte Borja De Mozota
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.- Copublished with the prestigious Design Management Institute in Boston - Features case studies from leaders in design and marketing management Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Brigitte Borja de Mozota is one of the world's most prominent scholars in the domain of design management and author of the reference book Design Management - Using Design to Build Brand Value and Corporate Innovation. Currently, a consultant as well as professor and supervisor of MBA managing by design theses, she concentrates on mission-driven projects and to develop tools to help understanding the value of the design industry and design-driven innovation, as well as on leadership challenges in economics.
| SKU | Unavailable |
| ISBN 13 | 9781581152838 |
| ISBN 10 | 1581152833 |
| Title | Design Management |
| Author | Brigitte Borja De Mozota |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Allworth Press,U.S. |
| Year published | 2003-08-21 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |