Designing Interactive Strategy
Designing Interactive Strategy
Regular price
Checking stock...
Regular price
Checking stock...
Summary
Explains how the focus of strategic business analysis should not be the company itself, but rather the "value-creating systems" within which different economic factors, suppliers, business partners and customers work together to create services or products of value.
The feel-good place to buy books
- Free delivery in Ireland
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- Proud to be a B Corp – A Business for good
- Buy-back with Ziffit
Designing Interactive Strategy by Richard Normann
With current global competition, changing markets and new technologies, new ways of creating value are being opened. Strategy is no longer a matter of positioning a fixed set of activities along a value chain. This text shows how the focus of strategic analysis should not be the company or the industry, but the "value-creating system" itself, within which different economic factors, suppliers, business partners and customers work together to co-produce value. The task facing managers is to create an ever-improving fit between competencies and customers. The authors focus on the value-creating system and challenge current business strategy models, reconciling contradictory management trends.| SKU | Unavailable |
| ISBN 13 | 9780471950868 |
| ISBN 10 | 0471950866 |
| Title | Designing Interactive Strategy |
| Author | Richard Normann |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1994-08-31 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |