Digital Marketing by Dave Chaffey

  •
1 1

Digital Marketing by Dave Chaffey

Checking stock...
Checking stock...
Proud to be B-Corp

Our business meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. In short, we care about people and the planet.

The feel-good place to buy books
  • Free delivery in Ireland
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

Digital Marketing by Dave Chaffey

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

You might also like

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.

SKU Unavailable
ISBN 13 9780273746102
ISBN 10 0273746103
Title Digital Marketing
Author Dave Chaffey
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2012-07-12
Number of pages 728
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.