Distribution Channels by Julian Dent

Distribution Channels by Julian Dent

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.

Julian Dent is Chairman of VIA International, a specialist routes-to- market consultancy. He has over 25 years' experience in distribution throughout the world, specializing in channel strategy and implementation, working at global, corporate and regional levels. His clients have included Barclays Bank, BP, Esso, IBM, Microsoft, Nokia, Orange, Subway and Xerox.

SKU	Unavailable
ISBN 13	9780749462697
ISBN 10	0749462698
Title	Distribution Channels
Author	Julian Dent
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2011-08-15
Number of pages	432
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable