E-Business, International Edition

E-Business, International Edition by Gary Schneider

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, International Edition equips readers with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

1The Second Wave of Global E-Business. 2. E-Business Technology Basics. 3. Web Server and E-Mail Technologies. 4. E-Business Revenue Models. 5. Selling to Consumers Online. 6. Selling to Businesses Online. 7. Virtual Communities. 8. E-Business Law and Taxation. 9. Web Hosting and E-Business Software. 10. Online Security. 11. Online Payment Systems. 12. Implementing E-Business Initiatives.

Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University, the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons, Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.

SKU	Unavailable
ISBN 13	9781133526841
ISBN 10	1133526845
Title	E-Business, International Edition
Author	Gary Schneider
Condition	Unavailable
Binding Type	Paperback
Publisher	Cengage Learning, Inc
Year published	2012-07-27
Number of pages	680
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable