E-Mailing Selling Techniques
E-Mailing Selling Techniques
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Summary
Addresses e-mails' role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. This work offers guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines.
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E-Mailing Selling Techniques by Stephan Schiffman
E-mail has revolutionised the way we do business. In "E-mail Selling Techniques", sales guru Stephan Schiffman addresses e-mails' role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. "E-mail Selling Techniques" offers essential guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines. The essential book for sales professionals who rely on computers and portable e-mail devises to get the deal done.
Stephen Schiffman (New York, NY) has trained more than 350,000 salespeople at such firms as AT&T Information Systems, Chemical bank, Manufacturer's Hanover Trust, Motorola and U.S Health Care. Schiffman is president of D.E.I. Management Group. He is author of such bestselling books as Cold Calling Techniques (That Really Work!) and Closing Techniques (That Really Work!).
| SKU | Unavailable |
| ISBN 13 | 9781593377441 |
| ISBN 10 | 1593377444 |
| Title | E-Mailing Selling Techniques |
| Author | Stephan Schiffman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Adams Media Corporation |
| Year published | 2006-11-30 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |