Essentials of Marketing by Jim Blythe

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Essentials of Marketing by Jim Blythe

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Summary

Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.

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Essentials of Marketing by Jim Blythe

Learn the skills you need to succeed in your marketing course with this accessible guide. Essentials of Marketing, 7th edition, by Jim Blythe serves as a lively introduction to marketing. The text adopts a practical approach, covering traditional marketing techniques and theories as well as providing the most up-to-date perspectives. Using contemporary case studies, in-chapter examples, and suggestions for further reading, the book helps you to engage with the core principles of modern marketing and develop your critical thinking skills. Now in its 7th edition, the text includes increased content on digital marketing, new sections on 'thinking ethically' about marketing, and a full range of online resources to enhance your learning experience. Designed for undergraduate and CIM students, this book provides all the support you need to excel in your discipline. This title also comes with a companion website.

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Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia.

SKU Unavailable
ISBN 13 9781292244105
ISBN 10 1292244100
Title Essentials of Marketing
Author Jim Blythe
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2019-04-16
Number of pages 384
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable