The Everything Guide to Writing Copy
The Everything Guide to Writing Copy
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The Everything Guide to Writing Copy by Steve Slaunwhite
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to:-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Steve Slaunwhite is a recognized copywriting expert with 20 years' experience. He is a winner of numerous awards, and has written copy for more than 150 clients, including 43 in the Fortune 500. In addition to leading seminars and writing articles on copywriting, Steve is also the author of the textbook Writing for the B2B Market, plus a number of professional handbooks. His website, a companion to this book, is at http: //forcopywritersonly.com/
| SKU | Unavailable |
| ISBN 13 | 9781598692518 |
| ISBN 10 | 1598692518 |
| Title | The Everything Guide to Writing Copy |
| Author | Steve Slaunwhite |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Adams Media Corporation |
| Year published | 2007-06-14 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |