The Fame Formula by Mark Borkowski

The Fame Formula by Mark Borkowski

The Fame Formula is a highly entertaining study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. Starting with Maynard Nottage and Harry Reichenbach, who applied their anarchic talents to dreaming up stunts at the turn of the twentieth century, Borkowski goes on to describe how, in the hands of Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling industry developed. These men hatched ostrich eggs to promote movies and hatched incredible stories to dress up the lives of stars, buried scandals and buried their lives in their work. And in so doing they laid the foundation of a billion dollar manipulation industry and the modern world's rampant celebrity culture. Borkowski also reveals how his research has led to the creation of a fame formula, an analysis of how long any celebrity can expect to stay famous - and how to avoid relegation to the Z list.

'A brilliantly original account of a neglected subject' Stephen Bayley
'Fascinating. . one of Britain's top publicists tells all about what fame is, how to get it, and what to do with it' Lord Saatchi

Mark Borkowski is the UK's leading PR practitioner. He has his own company, Borkowski PR, and a stellar list of clients ranging from celebrities to big consumer brands.

SKU	Unavailable
ISBN 13	9781447249269
ISBN 10	1447249267
Title	The Fame Formula
Author	Mark Borkowski
Condition	Unavailable
Binding Type	Paperback
Publisher	Pan Macmillan
Year published	2013-08-01
Number of pages	400
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable