Forties Fashion and the New Look
Forties Fashion and the New Look
Regular price
Checking stock...
Regular price
Checking stock...
Summary
An account of how people in Britain looked during World War II. Illustrated with numerous photographs, advertisements and drawings, this book provides comprehensive coverage of 40s fashion, from a dress sewn from a torn German parachute to Queen Elizabeth's (now the Queen Mother) ball gowns.
The feel-good place to buy books
- Free delivery in Ireland
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- Proud to be a B Corp – A Business for good
- Buy-back with Ziffit

Forties Fashion and the New Look by Colin Mcdowell
This is an account of how ordinary people in Britain looked during and after World War II. It was a world of clothes rationing, "make do and mend", the Utility Scheme, uniforms for both sexes, the WI, homemade cosmetics and women's magazines lending circles. It was a time of factory girls in boiler suits and headscarves, and of clothes made from patchwork, flags, blackout fabric, mosquito netting, parachute silk and anything that came to hand. But, it was also a time when great efforts were made to keep high fashion alive, in the face of attempts by the Germans to move the Paris couture houses to Berlin, because looking good was seen as important to morale. Towards the end of the war, New York, with a strong influence from Hollywood, became the temporary fashion capital of the world. This, in turn, led to the emergence of the post-war New Look. Illustrated with numerous photographs, advertisements and fashion drawings, this book provides comprehensive coverage of 40s fashion, from a dress sewn from a torn German parachute to Queen Elizabeth's, now the Queen Mother, ball gowns.
Adelheid Rasche is an historian of fashion and illustration. She is the director of the Lipperheidesche Kostumbibliothek, Art Library of the State Museums of Berlin. Colin McDowell is creative director of Fashion Fringe and senior fashion writer for the London Sunday Times Style Magazine. He has written numerous books on fashion, the most renowned being McDowell's Directory of Twentieth Century Fashion, referred to as the bible' among the fashion set.
| SKU | Unavailable |
| ISBN 13 | 9780747530329 |
| ISBN 10 | 0747530327 |
| Title | Forties Fashion and the New Look |
| Author | Colin Mcdowell |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 1997-01-16 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |