The Four
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The Four by Scott Galloway
NEW YORK TIMES BESTSELERUSA TODAY BESTSELER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Scott Galloway is a professor at New York University's Stern School of Management and the New York Times bestselling author of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. He started nine companies, including L2, Red Envelope, and Prophet, as a serial entrepreneur. Poets & Quants named him one of the World's 50 Top Business School Teachers in 2012. Winners and Losers, his weekly YouTube series, has racked up tens of millions of viewers. Pivot with Recode's Kara Swisher and The Prof G Show are two podcasts he co-hosts. Professor Scott Galloway's No Mercy, No Malice with Professor Scott Galloway, a Vice TV show, is named after his popular newsletter.
| SKU | Unavailable |
| ISBN 13 | 9780735213654 |
| ISBN 10 | 0735213658 |
| Title | The Four |
| Author | Scott Galloway |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2017-10-03 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |