A Framework for Marketing Management
A Framework for Marketing Management
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Summary
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. This book focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs.
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A Framework for Marketing Management by Philip T Kotler
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.| SKU | Unavailable |
| ISBN 13 | 9780131204270 |
| ISBN 10 | 0131204270 |
| Title | A Framework for Marketing Management |
| Author | Philip T Kotler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2002-12-03 |
| Number of pages | 363 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |