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Free by Chris Anderson (Co

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as Freemium, this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

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CHRIS ANDERSON is the CEO and co-founder of 3D Robotics, a fast-growing manufacturer of aerial robots, and DIY Drones. He was the editor in chief of Wired until 2012, during which, he led the magazine to multiple National Magazine Award nominations, as well as winning the prestigious top prize for General Excellence in 2005, 2007, and 2009. In 2009, the magazine was named Magazine of the Decade by the editors of AdWeek. Anderson is the author of the New York Times bestseller The Long Tail and Free: The Future of a Radical Price. He lives in the San Francisco Bay Area.
SKU Unavailable
ISBN 13 9781401322908
ISBN 10 1401322905
Title Free
Author Chris Anderson (Co
Condition Unavailable
Binding Type Hardback
Publisher Hyperion
Year published 2009-07-01
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable