Free Prize Inside by Seth Godin

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Free Prize Inside by Seth Godin

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Free Prize Inside by Seth Godin

Seth Godin's most recent book, Purple Cow, hit The Wall Street Journal, BusinessWeek and New York Times bestseller lists, with more than 90,000 copies in print. Free Prize Inside follows up some of the concepts in this book, answering questions readers were left with like: How do you actually think up new Purple Cows?; and how do you get them adopted by risk-averse Brown Cow companies? It gives examples of market-changing innovations - the free prizes that worked like G.I Joe (a doll just for boys) and frequent flier miles - and teaches how to re-create these blockbuster ideas.

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SKU Unavailable
ISBN 13 9781591840411
ISBN 10 1591840414
Title Free Prize Inside
Author Seth Godin
Condition Unavailable
Binding Type Hardback
Publisher Penguin Putnam Inc
Year published 2004-08-01
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.