Friction by Jordan Berg
Advertising is one of the world's most glamorised industries. Hundreds of books, movies and TV shows are devoted to it. It consumes billions of dollars a year. But it has a secret: it is so ineffective that it borders on scam. Research proves that almost 90% of traditional ads are ignored. Platforms like social media fare even worse. In fact, you have a better chance of surviving a plane crash than clicking on a banner ad. The authors of Friction give you insider access to this scam. Having worked on some of the industry's most innovative projects, they've seen what truly builds breakout brands.
Berg, Jordan: - Jordan Berg is a documentary filmmaker, founding partner of an ad and coauthor, with Jeff Rosenblum, of Friction. As founding partners of a revolutionary marketing agency called Questus, Jordan and Jeff have worked with some of the world's most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll's, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon. They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry's most prestigious awards.
| SKU | Unavailable |
| ISBN 13 | 9781576878361 |
| ISBN 10 | 1576878368 |
| Title | Friction |
| Author | Jordan Berg |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | powerHouse Books,U.S. |
| Year published | 2017-04-06 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |