The Fundamentals of Interactive Design
The Fundamentals of Interactive Design
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Summary
Examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way. This title takes a snapshot of the essential areas of digital design and introduces the reader to their importance.
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The Fundamentals of Interactive Design by Michael Salmond
This book will help you design media that engages, entertains, communicates and ‘sticks’ with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it’s going in the future.
The Fundamentals of Interactive Design is a fantastic entree into the field of Interactive DesignAmbrose and Salmond have created a timely, and nearly timeless text (relative to the speed by which things are rendered obsolete in digital media) that is thoughtfully organized to provide the beginning designer both the theory and professional skills to succeed. Succinctly pragmatic advice is paired with stunning and diverse examples from all areas of interactive design, making for a wonderful sourcebook for anyone looking to test their skills in this emerging form of design communication. * Jess Larson, Professor of Studio Art, University of Minnesota, Morris, USA *
A well written book that should be useful for our students to understand what is required to produce a user driven piece of interactive design. -- Andy Ellison, Nottingham Trent University, UK
A well written book that should be useful for our students to understand what is required to produce a user driven piece of interactive design. -- Andy Ellison, Nottingham Trent University, UK
Michael Salmond is a digital interaction designer, artist and digital theorist and currently teaches interaction and digital design at Florida Gulf Coast University, Florida, USA. Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
| SKU | Unavailable |
| ISBN 13 | 9782940411863 |
| ISBN 10 | 2940411867 |
| Title | The Fundamentals of Interactive Design |
| Author | Michael Salmond |
| Series | Fundamentals |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2013-03-04 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |