The Future of Men by Marian Salzman

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The Future of Men by Marian Salzman

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The Future of Men by Marian Salzman

We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed.--Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate

There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man.--Lothar Reiff, Creative Director, Hugo Boss

Praise for Next:
Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years.--Publishers Weekly

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SKU Unavailable
ISBN 13 9781403968821
ISBN 10 1403968829
Title The Future of Men
Author Marian Salzman
Condition Unavailable
Publisher St Martin's Press
Year published 2005-09-01
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable