The Global Cigarette by Howard Cox

The Global Cigarette by Howard Cox

During the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production. The development of this novel, image-laden product constituted a triumph for the methods of mass production and mass distribution in this most traditional of consumer goods industries. The Global Cigarette charts the way in which these innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets. Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts–notably in China and India–and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s. In the era of globalization, this account of the operational and organizational arrangements of a prefigurative 'global' company will shed light on current debates on alliances, joint ventures, and international business.

It is researched in great detail and well illustrated; the photos of the Indian and Chinese markets are fascinating * Social History of Medicine *
Of particular interest is the book's detailed study of the role of BAT in the Indian and Chinese markets in the early part of the twentieth century * Social History of Medicine *
Extremely well-researched, well-written, and sobering account.. the book is excellent and will appeal to a wide audience * Business History Review *
Authoritative account... many interesting details... some splendid photographs * Times Literary Supplement *

Howard Cox is Principal Lecturer at the Business School, Professor of International Business History, Worcester Business School, University of Worcester Previous positions have included Visiting Fellow at the Centre for International Business History, University of Reading, and Visiting Lecturer at Zhongshan University, Guangzhou, China.

SKU	Unavailable
ISBN 13	9780198292210
ISBN 10	019829221X
Title	The Global Cigarette
Author	Howard Cox
Condition	Unavailable
Binding Type	Hardback
Publisher	Oxford University Press
Year published	2000-05-25
Number of pages	448
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable