Global Marketing by Svend Hollensen

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Global Marketing by Svend Hollensen

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Summary

This work takes a look at planning and implementation of the international process. European case studies are used to illustrate the theory.

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Global Marketing by Svend Hollensen

A down-to-earth international / export marketing text, written specifically for the undergraduate market. Using the value chain as a starting point, the reader is introduced to the analytical frameworks suitable for the development and implementation of international marketing programmes. Instructor's Manual with CD-ROM (0-13-907429-5).

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Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include Marketing Management (2nd edition), published in 2010.

SKU Unavailable
ISBN 13 9780132610902
ISBN 10 0132610906
Title Global Marketing
Author Svend Hollensen
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1998-03-20
Number of pages 640
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable