The Great A&P and the Struggle for Small Business in America
The Great A&P and the Struggle for Small Business in America
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Summary
Tells the story of a successful company that forever changed how Americans shop and what Americans eat. This book shows how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come.
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The Great A&P and the Struggle for Small Business in America by Marc Levinson
The "Great A&P and the Struggle for Small Business in America" is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.
MrLevinson has written an absorbing history of one company's amazing rise - and what such success means in a nation with conflicting ideals about big business. (The New York Times)
Levinson, Marc: - Marc Levinson has a gift for discovering business history stories that cut to the heart of how industries are transformed. He did so brilliantly with The Great A&P and the Struggle for Small Business in America and The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, which was short-listed for the 2006 Financial Times and Goldman Sachs Business Book of the Year Award.
| SKU | Unavailable |
| ISBN 13 | 9780809051434 |
| ISBN 10 | 0809051435 |
| Title | The Great A&P and the Struggle for Small Business in America |
| Author | Marc Levinson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Hill & Wang Inc.,U.S. |
| Year published | 2012-09-04 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |