Growing Up Digital: The Rise of the Net Generation by Don Tapscott

Growing Up Digital: The Rise of the Net Generation by Don Tapscott

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.

SKU	Unavailable
ISBN 13	9780071347983
ISBN 10	0071347984
Title	Growing Up Digital: The Rise of the Net Generation
Author	Don Tapscott
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	1999-07-16
Number of pages	352
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable