Handbook of Business Communication by Gerlinde Mautner

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Handbook of Business Communication by Gerlinde Mautner

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Part of Handbooks Of Applied Linguistics [Hal] series

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Handbook of Business Communication by Gerlinde Mautner

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).

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SKU Unavailable
ISBN 13 9781501519000
ISBN 10 150151900X
Title Handbook of Business Communication
Author Gerlinde Mautner
Series Handbooks Of Applied Linguistics [Hal]
Condition Unavailable
Binding Type Paperback
Publisher De Gruyter
Year published 2019-07-08
Number of pages 700
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.