"Harvard Business Review" on Customer Relationship Management
"Harvard Business Review" on Customer Relationship Management
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Summary
Presents a collection of articles, which helps organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
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"Harvard Business Review" on Customer Relationship Management by Harvard Business Review
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
| SKU | Unavailable |
| ISBN 13 | 9781578516995 |
| ISBN 10 | 1578516994 |
| Title | "Harvard Business Review" on Customer Relationship Management |
| Author | Harvard Business Review |
| Series | Harvard Business Review Paperback S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 2002-02-01 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |