The Highly Effective Marketing Plan (HEMP), The by Peter Knight

The Highly Effective Marketing Plan (HEMP), The by Peter Knight

This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works in just one hour!

"Startling both in its simplicity and effectiveness, I hugely recommend HEMP as essential reading for anyone involved in or interested by marketing"
Chris Hughes, Chairman, TEC International

" HEMP helps you achieve in a few hours a plan which would normally take weeks"
Ann Fendi, Sales and Marketing Director, Sunley plc

HEMP will stimulate you to look at marketing challenges with enhanced clarity and significantly increase your chances of delivering demonstratable value. Plus, it's a really entertaining read!"
Andy Hurst, Sales and Marketing Director, Taylor Woodrow

"Clear, concise and informative - focused on the key issues, avoiding all the jargon!"
Patrick Stirland, MD, The Mitie Group
 

"a compact, hard working guide to a marketing system that should, ir followed from beginning to end, improve your business' chance of profitability... Knights writing is so motivational that it could give you the biggest high you'll get all year" - Internet Works

Peter Knight has run small, medium and large companies and today is Founder & Chairman of Phoenix plc, a marketing communications agency which works with clients including Motorola, First Choice, Laing, Harry Ramsden's and many more. Phoenix employs 60 people at The Chapel of Ideas – a converted church – all of whom are engaged in effective communications via all media.

Peter is a TEC International speaker and won the speaker of the year award in 2002. He regularly is engaged by clients to speak and facilitate at conferences, business retreats & strategy planning workshops, and he also contributes to several trade publications.

SKU	Unavailable
ISBN 13	9780273687863
ISBN 10	0273687867
Title	The Highly Effective Marketing Plan (HEMP), The
Author	Peter Knight
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2004-04-28
Number of pages	176
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.