How to Have Your Cake and Eat It Too
How to Have Your Cake and Eat It Too
Regular price
Checking stock...
Regular price
Checking stock...
Summary
The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book.
The feel-good place to buy books
- Free delivery in Ireland
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- Proud to be a B Corp – A Business for good
- Buy-back with Ziffit
How to Have Your Cake and Eat It Too by Margus J Klaar
The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book. Service design, by organizing business from the customer’s perspective, can help save considerable amounts of money in marketing while at the same time building a stronger brand. Hence the title: How to Have Your Cake and Eat It Too. There are only a handful of books about service design on the market. One of the leading titles is BIS Publishers’ This is Service Design Thinking. But these books are either quite academic or they cover the subject in an all encompassing way and are therefore more suited for the service design practitioner than for the general business reader. How to Have Your Cake and Eat It Too is written in the spirit of the 80-minute MBA. The perfect book for all business readers who are looking for an accessible introduction to the topic: short, concrete with tangible benefits clearly defined.
Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is cofounder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.
| SKU | Unavailable |
| ISBN 13 | 9789063693817 |
| ISBN 10 | 9063693818 |
| Title | How to Have Your Cake and Eat It Too |
| Author | Margus J Klaar |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | BIS Publishers B.V. |
| Year published | 2015-01-19 |
| Number of pages | 112 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |