I'd Like the World to Buy a Coke by David Greising

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I'd Like the World to Buy a Coke by David Greising

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Summary

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it. The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history.

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I'd Like the World to Buy a Coke by David Greising

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

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"Roberto CGoizueta left a legacy that extends far beyond Coca-Cola. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"-The Wall Street Journal (October 20, 1997)
SKU Unavailable
ISBN 13 9780471345947
ISBN 10 0471345946
Title I'd Like the World to Buy a Coke
Author David Greising
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 1999-05-25
Number of pages 334
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable