I'll Have What She's Having by R Alexander Bentley

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I'll Have What She's Having by R Alexander Bentley

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Part of Simplicity: Design Technology Business Life series

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I'll Have What She's Having by R Alexander Bentley

How we learn from those around us: an essential guide to understanding how people behave.

Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks.

I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do.

It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.

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Michael J. O'Brien is dean of the College of Arts and Sciences, professor of anthropology, and director of the Museum of Anthropology at the University of Missouri, Columbia.

R. Lee Lyman is professor of anthropology and chair of the Department of Anthropology at the University of Missouri, Columbia.

Michael Brian Schiffer is professor of anthropology at the University of Arizona.

SKU Unavailable
ISBN 13 9780262016155
ISBN 10 026201615X
Title I'll Have What She's Having
Author R Alexander Bentley
Series Simplicity: Design Technology Business Life
Condition Unavailable
Binding Type Hardback
Publisher MIT Press Ltd
Year published 2011-08-26
Number of pages 160
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.