Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving

Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving by Carl Schramm

This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the innovation system in the United States is failing to work as it once did, and what all parties can do to build a better system for the future.Inside Real Innovation is written by distinguished practicing innovators. They debunk the concept of innovation as a linear process, from research to development to product in the market. They present a simple model for understanding it as a highly iterative process, in which you cycle repeatedly through many factors in the areas of Technology, Market and Implementation -- until the right pieces come together. Co-author Gene Fitzgerald tells the story of his own major innovation, tracing it along the winding path into products we use every day. The authors then proceed to tell the larger story of how the vaunted American pipeline for carrying this process has been pulled apart.The book is a must-read for anyone with an interest in a strong innovation system: investors, innovators and people in corporations, universities and government. Inside Real Innovation has become the course-book for a White House-recognised MIT course entitled 3.086x Innovation and Commercialization.

SKU	Unavailable
ISBN 13	9789814327985
ISBN 10	9814327980
Title	Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving
Author	Carl Schramm
Condition	Unavailable
Binding Type	Hardback
Publisher	World Scientific Publishing Co Pte Ltd
Year published	2010-11-03
Number of pages	248
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable