International Business Negotiations
International Business Negotiations
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Summary
Provides an understanding about the impact of culture and communication on international business negotiations. This work explores the problems faced by Western managers while doing business abroad and offers guidelines for international business negotiations. It also focuses on an important aspect of international business: negotiations.
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International Business Negotiations by Pervez N Ghauri
Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to enhance our understanding about the impact of culture and communication on international business negotiations. Consequently to explore the problems faced by Western managers while doing business abroad and provide some guidelines for international business negotiations. The book is divided in four parts. The first part explains the nature of international business negotiations. The second part deals with culture and its aspect on international business and negotiations. Part three discusses negotiations for different type of businesses and finally, part four provides insightful examples from different parts of the world and provides concrete guidelines to handle cross-cultural negotiations. It focuses on the most important aspect of international business: negotiations!
Usunier, Jean-Claude: - Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal of International Marketing, International Journal of Electronic Commerce, Journal of Business Communication, International Marketing Review, and European Journal of Marketing. His recent books include Marketing Across Cultures (Pearson, 2013; with Julie Lee), and Religions as Brands: The Marketization of Religion and Spirituality (Ashgate, 2014; with Joerg Stolz).
| SKU | Unavailable |
| ISBN 13 | 9780080442938 |
| ISBN 10 | 0080442935 |
| Title | International Business Negotiations |
| Author | Pervez N Ghauri |
| Series | International Business And Management |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Emerald Publishing Limited |
| Year published | 2003-09-30 |
| Number of pages | 544 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |