International Retailing by Nicholas Alexander
Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. The textbook will be accompanied by an online resource centre. The ORC will comprise the following features: For students: Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions For lecturer (password protected): PowerPoint slides Revision comments/updates for the textbook Lecturer's guide (explanatory notes and background article guidance for non-research active staff) Seminar and discussion questions Exam questions
This is the most up-to-date and comprehensive textbook on retail internationalization that I have seenIt is a well-written and insightful book based on the recent research on the subject. * Ari Hauhka, University of Vaasa, Finland *
| SKU | Unavailable |
| ISBN 13 | 9780199212828 |
| ISBN 10 | 0199212821 |
| Title | International Retailing |
| Author | Nicholas Alexander |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2008-11-13 |
| Number of pages | 396 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |