{"product_id":"internet-start-up-bible-book-tess-read-9780712669665","title":"The Internet Start-Up Bible","description":"THE INTERNET START-UP BIBLE is exactly that - THE complete and authoritative guide for every wannabe Internet entrepreneur or anyone thinking about how to get their own start-up underway.Introduction- Hype or Revolution? Chapter 1- You - What Does it Take? Chapter 7- Marketing - The Customer is KingChapter 2- Idea - How to Evaluate It Chapter 8- Design - First Impressions Count Chapter 3- The Business Plan Chapter 9- Technology - The Technology Is the ExperienceChapter 4- Legals - The Full Story Chapter 10- People - Who and How Do You Find Them?Chapter 5- Research - Get It Right Chapter 11- Administration - The Golden RulesChapter 6- Funding - What You Need to Do Chapter 12- IPO (Flotation) -Bingo! Chapter 13- You Ain't Seen Nothing Yet Foreword by Clive Pinder, Senior Vice-President at Viant.com","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49799162921233,"sku":"CIN0712669663G","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52465101603089,"sku":"GOR001839217","price":10.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0712669663.jpg?v=1751042477","url":"https:\/\/www.worldofbooks.com\/en-ie\/products\/internet-start-up-bible-book-tess-read-9780712669665","provider":"World of Books ","version":"1.0","type":"link"}