Introduction To Business by Lawrence J Gitman

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Introduction To Business by Lawrence J Gitman

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Introduction To Business by Lawrence J Gitman

The text and images in this book are in grayscale. A hardback color version is available. Search for ISBN 9781680922868.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

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Lawrence J. Gitman is an emeritus professor of finance at San Diego State University. Dr. Gitman has published more than 50 articles in scholarly journals as well as textbooks covering undergraduate- and graduate-level corporate finance, investments, personal finance, and introduction to business. He is past president of the Academy of Financial Services, the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the FMA National Honor Society.

Chad J. Zutter is the Joseph P. and Angela A. Campolo Faculty Fellow and an associate professor of finance at the University of Pittsburgh. His research has a practical, applied focus and has been the subject of feature stories in, among other prominent outlets, The Economist and CFO Magazine. His papers have been cited in arguments before the U.S. Supreme Court and in consultation with companies such as Google and Intel.

SKU Unavailable
ISBN 13 9781680922851
ISBN 10 1680922858
Title Introduction To Business
Author Lawrence J Gitman
Condition Unavailable
Binding Type Paperback
Publisher 12th Media Services
Year published 2018-09-18
Number of pages 744
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable