Jack Trout on Strategy by Jack Trout
Competition is brutal and companies aren't just fighting to win, they are fighting to survive. Business people in various industries are looking for strategies to capture mindshare and conquer markets. This book presents a survival strategy that is about perceptions, competition, specialization, simplicity, leadership, and reality.
Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.
| SKU | Unavailable |
| ISBN 13 | 9780071437943 |
| ISBN 10 | 0071437940 |
| Title | Jack Trout on Strategy |
| Author | Jack Trout |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2004-06-16 |
| Number of pages | 144 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |