Logo Beginnings
Logo Beginnings
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Summary
Global brands such as Rolex, BMW and Louis Vuitton are still using logos designed over 100 years ago. This book goes into the origins of modern trademarks and gathers over 6,000 logos from the mid-1800s to 1940. This is Jens Müller’s extensive complement to Logo Modernism and a must for those interested in branding and its influence.
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Logo Beginnings by Jens Mller
Global brands such as Rolex, BMW and Louis Vuitton are still using logos designed over 100 years ago. This book goes into the origins of modern trademarks and gathers over 6,000 logos from the mid-1800s to 1940. This is Jens Mullers extensive complement to Logo Modernism and a must for those interested in branding and its influence.
“…[a] magisterial new book on the history of corporate identities” * Bloomberg.com *
“One for graphic designs and semioticians alike… As a chronicle of the birth of corporate identity, it can’t be beaten.” * Wallpaper* *
“Fascinating stories behind the world’s oldest logos.” * cnn.com *
“A good logo is one you can draw from memory in the sand with your big toe.” * Kurt Weidemann *
“A trademark should be so distinctive that each time a firm’s name is mentioned the design springs into one’s mind.” * A.A. Longden *
“One for graphic designs and semioticians alike… As a chronicle of the birth of corporate identity, it can’t be beaten.” * Wallpaper* *
“Fascinating stories behind the world’s oldest logos.” * cnn.com *
“A good logo is one you can draw from memory in the sand with your big toe.” * Kurt Weidemann *
“A trademark should be so distinctive that each time a firm’s name is mentioned the design springs into one’s mind.” * A.A. Longden *
Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.
| SKU | Unavailable |
| ISBN 13 | 9783836582285 |
| ISBN 10 | 3836582287 |
| Title | Logo Beginnings |
| Author | Jens Müller |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Taschen GmbH |
| Year published | 2022-01-10 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |