The Long Tail by Chris Anderson

The Long Tail by Chris Anderson

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

'Chris Anderson's timing with the 'Long Tail' concept is absolutely perfectThe combination of Internet penetration with the expansion of global online markets has opened up opportunities that few could have ever imagined. Anderson's insights with the Long Tail continues to influence Google's strategic thinking in a profound way. I carry the article with me everywhere.' Eric Schmidt, CEO Google. 'A terrifically impressive analysis. It captured the forces underlying this business perfectly.' Jeff Bezos, CEO Amazon

Chris Anderson has been Editor-in-Chief of Wired magazine since 2001. In 2002, he led the magazine to a National Magazine Award nomination for General Excellence, an achievement repeated in 2004. He was previously at The Economist, where he was US Business Editor, Asia Business Editor (based in Hong Kong) and Technology Editor. He started The Economist's internet coverage in 1994 and directed its initial web strategy. His career began at two premier science journals, Nature and Science, where he served in several editorial capacities.

SKU	Unavailable
ISBN 13	9781844138500
ISBN 10	184413850X
Title	The Long Tail
Author	Chris Anderson
Condition	Unavailable
Binding Type	Hardback
Publisher	Cornerstone
Year published	2006-07-06
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable