Managing Brands by Sylvie Laforet

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Managing Brands by Sylvie Laforet

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Summary

Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

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Managing Brands by Sylvie Laforet

Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

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SKU Unavailable
ISBN 13 9780077117481
ISBN 10 0077117484
Title Managing Brands
Author Sylvie Laforet
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2009-11-16
Number of pages 560
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable